Really? Pronouns?

I recently received my first ever email of a marketing nature in which the protagonist explicitly stated the pronouns they wish to be referred to as / with.

I thought to myself with all the trouble, poverty and pain in the world it was quite remarkable that any allegedly sane being would make such an inane insistence.

Haven’t these people eyes to see all the suffering?

Is it really, really, important that Sarah gets referred to as him or it?

Are people really that self-obsessed?

What a brave new world we are living in!

What odd beings populate parts of it!

Do those beings in refugee camps or trying to cross the English Channel give a flying foxtrot about pretentious pronoun choices?